Switch: How to Change Things When Change Is Hard

sjoy's picture

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behavior. Illustrating their ideas with scientific studies and remarkable real-life turnarounds — from the secrets of successful marriage counselling to local mothers addressing malnourishment in a small Vietnamese village — the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

The book is structured into three sections, each one suggesting specific behaviors you can follow:

I. Direct the Rider:

  • Find the bright spots
  • Script the critical moves
  • Point to the destination

II. Motivate the Elephant:

  • Find the feeling
  • Shrink the Change;
  • Grow your people

III. Shape the Path:

  • Tweak the environment
  • Build habits
  • Rally the herd

Free supplemental materials are available by entering your email address at the authors’ website. Online resources include a one-page summary of the framework (also page 259 in the book), an organizational workbook, a reader’s guide, and podcasts about applying the switch framework in management, marketing, the social sector and your personal life.

A great read to make you think about your relationship with change on both a personal and professional level. I need to read it again and again.


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